Can Anyone Become A Polaris ATV Dealer?

Technically, any child can one day grow up to be a Polaris ATV dealer. However, this is a career like any other career.

You can’t just get a few Polaris ATVs together and announce to the world that you are a Polaris ATV dealer. Polaris gets really angry about that and will most likely sue you into oblivion should you call yourself a Polaris ATV dealer without their permission.

You Need To Have Your Own Business

You can’t just go to school and major in being a Polaris ATV dealer. You can go to school to learn how to run your own business, which will really come in handy. You need to have your own vehicle business when applying to be a Polaris ATV dealer. You don’t buy a franchise when becoming a Polaris ATV dealer. You are applying for the right to sell their stuff at your place.

Monetary Requirements

You have to go to the Polaris website in order to apply your dealership to be an official Polaris ATV dealer. They prefer that your dealership center on off-roading and catering to outdoor enthusiasts, but they best like people who know their markets and their customers. They do have some financial and size requirements that they like in their official dealers.

If you're familiar with selling vehicles, you'll know that you don’t just fill out an application and then the manufacturer ships you an incredibly expensive truck laden with vehicles. You need to send Polaris a lot of money in order to prove to them that not only you have a financially sound business, but that you're not going to run off with their goods without them getting a piece of the action.

Polaris needs you to invest about $175,000 (US) before they will consider you to be a Polaris ATV dealer. You need to invest not only in vehicles, but in thousands of dollars worth of manuals, special tools, interior fixtures, special Polaris signs, apparel and Polaris parts. Rest assured, your credit and background will be thoroughly checked.

Intangible Requirements

Polaris knows that every dealer they work with winds up as being Polaris itself. A bad dealer review means a bad Polaris ATV review. This eventually hurts the bottom line. Every dealer is looked at individually by Polaris in their decision whether to work with them or not. They may take some considerations in mind with some candidates more than others. But they expect you to meet certain sales goals and to be ethical.